Dorothy Asamoah Ntiriwaa
Founder, Asantibiz · Marketing Strategist · Content Entrepreneur · Business Educator
Dorothy Asamoah Ntiriwaa is a Ghanaian marketing strategist, content entrepreneur and business educator with a passion for helping businesses approach marketing with greater clarity, strategy and intention.
She is the founder of Asantibiz and the creator behind Dollie's Spice, a Ghanaian food content and consumer brand.
Her professional experience spans marketing strategy, content creation, social media, influencer marketing and digital campaigns, giving her a practitioner-level understanding of how brands compete for attention, communicate value and build relationships with customers in Ghana's digital economy.
Dorothy's approach to marketing has been shaped by both practice and research.
BSc Statistics
Kwame Nkrumah University of Science and Technology
Dual MBA — in progress
Marketing & Communication · Business Intelligence & Analytics
Her academic and professional interests increasingly centre on a fundamental question:
How can businesses make better marketing decisions using evidence rather than assumption?
This interest has informed her work around data-driven marketing performance and SME growth, and continues to shape the frameworks, strategies and educational programmes she develops.
Through Asantibiz, Dorothy works with businesses to develop stronger marketing systems and execute purposeful campaigns. She also shares research-backed insights on marketing strategy, business growth and entrepreneurship through her professional personal brand, KAN (Kaakyire Akosua Ntiriwaa).
Her work is particularly focused on the Ghanaian business environment, developing practical approaches that acknowledge the realities, constraints and opportunities of businesses operating in Ghana.
Her professional philosophy is simple:
Marketing should not exist simply to make a business look busy. It should help the business move.
Dollie's Spice
Ghanaian food content and consumer brand
KAN
Kaakyire Akosua Ntiriwaa — research-backed insights on marketing and business growth
Work with Asantibiz.
Tell us what you're trying to achieve and we'll tell you what the marketing should do to get you there.